VP, Growth
Core
Building Nivoda's marketing function from the ground up to drive predictable growth for a two-sided global B2B marketplace connecting jewellery retailers with suppliers.
Role type
VP of Growth (Builder)
Builds
A global marketing function, demand generation pipelines, and a category narrative for the jewellery industry.
Domain
B2B SaaS / Two-sided Marketplace / Jewellery Industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SMB marketing strategy, building marketing teams from scratch, data-driven growth modeling, full-stack marketing ownership, senior leadership, pipeline ownership, ambiguity tolerance
Preferred skills
Two-sided marketplace experience, traditional industry digital transformation, scaling from $10M to $100M+ GMV, international GTM, modern growth stack familiarity
Technologies
HubSpot, Mixpanel, warehouse-backed reporting
Responsibilities
Own end-to-end marketing strategy and budget, build and structure a global marketing team, drive demand generation for both marketplace sides, build measurement and attribution layers, run marketing as a portfolio of experiments, own positioning and product marketing, drive lifecycle and retention marketing, partner with Sales on segmentation and enablement, localise GTM across key markets, represent marketing at board level
Seniority
VP, Senior Leadership
