Product Marketing Lead
Core
Own end-to-end product marketing strategy, positioning, and go-to-market execution for business phone and integrated communications solutions.
Role type
Product Marketing Lead (first hire)
Builds
Go-to-market strategies, messaging frameworks, launch plans, and sales enablement materials for business phone and communications software.
Domain
B2B SaaS / Communications Technology
Deliverable
product features
Required skills
Product marketing strategy, go-to-market execution, positioning and messaging, customer research, sales enablement, cross-functional leadership, data-driven decision making
Preferred skills
Experience with self-service checkout models, hardware and software product positioning, portfolio of previous work or launch plans
Technologies
None stated
Responsibilities
Develop differentiated positioning and messaging frameworks; lead go-to-market execution for new features and pricing changes; conduct customer interviews and win/loss analysis; create sales playbooks and training materials; coordinate cross-functional launch activities; influence product roadmap based on market insights
Seniority
Mid-Senior, hands-on IC
