Sr. Product & Customer Marketing Manager
Core
Shape how a growing B2B SaaS platform brings products to market, communicates value, and strengthens customer relationships by building scalable go-to-market release processes and developing messaging frameworks.
Role type
Sr. Product & Customer Marketing Manager
Builds
B2B SaaS platform products and go-to-market release processes
Domain
B2B SaaS, Product Marketing, Customer Marketing
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market operations, messaging development, competitive positioning, value propositions, multi-channel storytelling, customer advocacy program management, case study development, AI tool experimentation, automation workflows
Preferred skills
builder's mindset, cross-functional collaboration, stakeholder management, interviewing and writing skills
Technologies
AI tools, large language model prompts, automation workflows
Responsibilities
Develop foundational value propositions, messaging hierarchies, and feature-positioning guides; Partner with leadership to design and improve the go-to-market release framework; Design low-friction release communication strategies including in-app changelogs; Design, experiment with, and supervise an autonomous AI-powered Digital Product Marketing Agent; Review and refine AI-generated documentation and competitive insights; Experiment with AI tools and automation workflows to increase team efficiency; Own and expand the customer advocacy and reference program; Identify, interview, and develop customer success stories and ROI metrics; Collaborate to create value-delivery templates and renewal materials; Gather and synthesize customer feedback to inform product priorities; Map customer communication touchpoints to coordinate releases; Act as the primary Product Marketing partner to Customer Success; Support customer engagement initiatives with presentation decks and scripts.