Account Based Marketing Manager- EMEA
Core
Regional Account-Based Marketing Manager executing global ABM strategies across EMEA, adapting programs to local market needs while maintaining global consistency.
Role type
Regional Account-Based Marketing Manager
Builds
High-impact 1:1 and 1:few ABM programs, executive engagement workshops, direct mail, field experiences, customer events, and digital campaigns.
Domain
B2B SaaS / Enterprise Marketing / EMEA Region
Deliverable
product features
Required skills
Account-Based Marketing strategy, B2B marketing, Field Marketing, Enterprise buying groups, Multi-channel campaign coordination, Marketing technology stack management, Data-driven performance optimization, Regional market adaptation, GDPR compliance, Stakeholder management across time zones
Preferred skills
AI and emerging marketing technologies, Creative program development, Integrated marketing campaigns
Technologies
Demandbase, Qualified, Salesforce, Marketing automation platforms, Web personalization tools
Responsibilities
Execute global ABM strategies adapted for EMEA regional priorities, Develop innovative account engagement campaigns to progress enterprise opportunities, Partner with Sales and BDR to align marketing with outbound motions, Localize global campaigns and content for EMEA markets, Coordinate multi-channel ABM programs across digital, events, and paid media, Monitor and optimize account engagement and pipeline progression metrics
Seniority
Mid-Senior, hands-on IC
