Product Marketing Manager
Core
Define and execute go-to-market strategy for ISV ecosystem, third-party integrations, and partner plug-ins to drive commercial success.
Role type
Product Marketing Manager (ISVs & Integrations)
Builds
Global partner programme, GTM frameworks, and co-marketing campaigns for API integrations.
Domain
CPaaS (Communication Platform as a Service), API ecosystems, ISV partnerships.
Deliverable
product features
Required skills
GTM strategy development, partner ecosystem management, API product understanding, market intelligence, data-driven optimization, technical acumen in messaging channels.
Preferred skills
Experience with CPaaS, developer tools, global team collaboration.
Technologies
SMS, RCS, WhatsApp Business API, Email, Push Notifications, CRMs, ERPs, e-commerce platforms.
Responsibilities
Design and execute GTM framework for global partner ecosystem; Lead full lifecycle marketing for third-party integrations; Craft messaging translating API architectures to business benefits; Collaborate with Product, Engineering, Sales, and Marketing; Create enablement collateral and training materials; Conduct market and competitive analysis; Track and optimize ROI of partner marketing initiatives.
Seniority
Mid-to-Senior, strategic IC