Marketing Manager
Core
Lead the development and execution of the annual marketing plan, drive customer and member engagement campaigns, and manage the marketing function for a health organization.
Role type
Marketing Manager (Healthcare)
Builds
Customer/member engagement campaigns, brand presence, and community initiatives
Domain
Healthcare / Non-profit
Deliverable
product features
Required skills
Marketing leadership, campaign management, team mentoring, budget management, digital and traditional media strategy, stakeholder management, analytics
Preferred skills
Strategic planning, creative innovation, results-driven approach
Technologies
Social media, TV, radio, print, SEO, SEM
Responsibilities
Lead the development and execution of the annual marketing plan; Drive customer and member campaigns; Oversee end-to-end campaign management; Mentor and manage a marketing team; Manage the marketing budget; Collaborate on sponsorships and community initiatives; Track and measure marketing success
Seniority
Manager, hands-on leadership
