Sr. Marketing Communications Manager
Core
Lead the development and execution of multi-channel marketing campaigns (print, digital, social, event) to ensure consistent messaging and drive business impact in the healthcare/medical device space.
Role type
Senior Marketing Communications Manager
Builds
Omni-channel marketing campaigns, print/digital assets, and brand experiences
Domain
Healthcare / Medical Devices
Deliverable
product features
Required skills
Integrated campaign strategy, omni-channel execution, brand alignment, cross-functional collaboration, vendor management, performance reporting, A/B testing, ROI analysis
Preferred skills
Marketing automation, CRM tools, analytics tools, Ad Promo/MLR processes
Technologies
Marketing automation platforms, CRM systems, analytics tools
Responsibilities
Develop integrated marketing campaigns aligned with business objectives; Build omni-channel campaign strategies spanning digital, social, print, and event marketing; Oversee development of print materials and lead digital execution; Align social media strategy with broader campaign initiatives; Partner with product marketing, sales, and clinical education teams; Deliver performance reporting and post-campaign analysis linking marketing performance to MQL impact
Seniority
Senior, hands-on IC