Senior Manager, HPP US Patient Marketing
Core
Implement patient engagement and omnichannel strategies, managing print and digital materials, patient educational programs, and brand assets for a pharmaceutical brand.
Role type
Senior Manager, Patient Marketing
Builds
Patient engagement strategies, print/digital materials, patient educational programs, brand assets
Domain
Life Sciences / Pharmaceutical Marketing
Deliverable
product features
Required skills
Project management, Brand management, Patient education, Agency management, Budget management, Event planning, Cross-functional collaboration, Operational management
Preferred skills
Oncology/Rare disease experience, Patient-facing experience, Agency experience, Strategic thinking, Business acumen
Technologies
MS Office (Word, PowerPoint, Excel), OneSource, CRM
Responsibilities
Partner with agencies on material creation and execution; Develop print and digital content; Execute patient educational programs; Manage patient ambassador program; Develop conference presence; Collaborate with HCP marketing team; Support operational backbone (production, inventory, PRC planning)
Seniority
Senior Manager, hands-on leadership