Marketing Manager
Core
Develop and execute integrated brand strategies and omnichannel marketing initiatives for healthcare professionals and patients in the COPD and asthma market.
Role type
Marketing Manager (Pharmaceuticals)
Builds
Brand programs, marketing campaigns, promotional materials, and sales enablement resources.
Domain
Pharmaceuticals / Respiratory Medicine
Deliverable
product features
Required skills
Brand strategy, campaign development, market research, agency management, budget management, compliance governance, cross-functional collaboration
Preferred skills
Respiratory medicine therapeutic area experience, growth brand support, omnichannel marketing, marketing analytics, promotional review processes
Technologies
Digital marketing tools, email platforms, social media channels, website management systems
Responsibilities
Develop annual brand plans and strategic priorities; Lead campaign development and optimization across digital and traditional channels; Manage external agency partners and project timelines; Interpret market data and customer insights to inform brand decisions; Ensure all marketing activities comply with regulatory and company policies; Support sales force enablement with customer-facing resources.