Marketing Specialist Paid Media, Head Office
Core
Lead integrated digital marketing initiatives spanning paid search, paid social, SEO, and organic social to drive revenue and bookings for a diverse portfolio of destinations and venues.
Role type
Senior IC paid media marketing specialist
Builds
Integrated digital marketing campaigns and performance reporting dashboards
Domain
Hospitality, tourism, and entertainment
Required skills
Paid search management, Paid social campaign execution, SEO strategy, Data analysis, Audience targeting, Campaign optimization
Preferred skills
Experience in hospitality/tourism/retail, Commercial mindset
Technologies
Google Ads, Microsoft Advertising, Google Analytics, Google Search Console, Meta Business Manager, TikTok, LinkedIn
Responsibilities
Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising, Execute high-performing paid social campaigns across Meta, LinkedIn, and TikTok, Drive SEO initiatives including keyword research and technical SEO, Monitor campaign performance to improve ROI and conversion rates, Build audience targeting and remarketing strategies, Develop meaningful reporting and dashboards
Seniority
Mid-level, hands-on IC