Digital Marketing Manager
Core
Own digital discovery, conversion, and lifecycle engagement across website, search, automation, and paid channels to turn intent into action.
Role type
Digital Marketing Manager (B2B SaaS)
Builds
Website structure, SEO/GEO strategies, marketing automation workflows, paid performance campaigns, and content updates.
Domain
B2B SaaS product security
Deliverable
product features
Required skills
Digital marketing strategy, website management, SEO/technical SEO, marketing automation, paid performance channels, analytics and attribution, conversion optimization, CRM configuration
Preferred skills
Salesforce experience, LLM discovery knowledge
Technologies
HubSpot, Salesforce, LinkedIn, Reddit, Twitter
Responsibilities
Own website end-to-end including structure, navigation, landing pages, and conversion flows; lead SEO and GEO strategy and execution; manage marketing automation and lifecycle orchestration; plan and execute paid performance channels; support product teams with content updates and messaging testing.
Seniority
Mid-level, hands-on IC