Senior Product Manager - Product Led Growth- Nantes (x/f/m)
Core
Own the end-to-end product-led and marketing-led growth funnel to scale Doctolib's acquisition engine and reduce customer acquisition costs across France, Germany, and Italy.
Role type
Senior Product Manager (Product-Led Growth)
Builds
Freemium offer design, subscription funnels, in-product upsell flows, and acquisition packaging for B2B SaaS.
Domain
Healthcare / B2B SaaS
Deliverable
product features
Required skills
Product-led growth strategy, funnel optimization, pricing and packaging strategy, data-driven decision making, cross-functional leadership, B2B SaaS experience, regulated environment navigation.
Preferred skills
Marketing-led growth experience, multi-country pricing expertise, healthcare domain knowledge.
Responsibilities
Define freemium offer structures and conversion paths; optimize subscription and upsell funnels; design in-product flows for plan upgrades; manage acquisition-side packaging and contract flows; lead marketing-led growth initiatives; set direction for cross-team delivery on conversion vs. sales routing.
Seniority
Senior, hands-on IC