Director, Growth (Google Partnerships)
Core
Strategic owner of DEPT's relationship with Google, driving revenue growth through partnership unlocks, compliance management, and adoption of Google Marketing Platform (GMP) solutions.
Role type
Director, Growth (Google Partnerships)
Builds
Strategic partnership value, revenue growth, operational efficiency, and GMP adoption for DEPT's clients.
Domain
Digital Marketing / Media Technology / Partner Ecosystems
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic partnership management, Google Ads expertise, Google Marketing Platform (GMP) knowledge, revenue generation, cross-functional leadership, performance analytics, compliance management, forecasting, stakeholder influence
Preferred skills
Media agency experience, MMM implementation, privacy regulations knowledge, first-party data strategy, advanced analytics expertise
Technologies
Google Ads, Google Marketing Platform (GMP), MMM solutions
Responsibilities
Own and manage the organization's strategic relationship with Google; Develop annual partnership plans aligned to company growth objectives; Identify opportunities to expand collaboration, joint business planning, co-marketing initiatives, and innovation programs; Track partnership KPIs and communicate performance, opportunities, and risks to executive leadership; Ensure compliance with all Google incentive programs, requirements, certifications, and reporting obligations; Monitor program changes and proactively adjust internal processes to maintain eligibility and maximize benefits; Forecast, track, and optimize incentive earnings across all applicable programs; Partner with Finance, Operations, and Client Partner teams to validate performance metrics and claims; Serve as executive sponsor for GMP adoption, utilization, and optimization; Ensure teams are effectively leveraging GMP products and capabilities; Identify opportunities to improve operational efficiency, campaign effectiveness, and reporting through platform enhancements; Coordinate training, enablement, and certification initiatives across relevant teams; Partner with product and operations leaders to establish GMP best practices and standards; Identify new Google products, capabilities, and programs that create competitive advantage; Champion innovation initiatives that improve client outcomes and organizational performance; Support business development efforts through partnership-driven opportunities and thought leadership.
Seniority
Director, strategic leadership & revenue ownership
