CRM Manager – Subscriptions
Core
Lead CRM strategies for subscription products to improve retention and increase customer lifetime value.
Role type
Senior CRM Manager (Subscriptions)
Builds
Subscription banking products for SMEs
Domain
Fintech / Small Business Banking
Deliverable
production ML models
Required skills
CRM strategy, subscription model expertise, data analytics, segmentation, predictive modelling, marketing automation, stakeholder management
Preferred skills
Experience with Salesforce, Looker, Jira, GSuite
Technologies
Salesforce Marketing Cloud, Segment, Looker, Jira
Responsibilities
Lead planning and execution of CRM strategies, provide strategic guidance to senior team members, manage and mentor a Senior CRM Executive, use advanced data analytics to refine segmentation, implement advanced targeting strategies, apply predictive modelling to reduce churn, collaborate with Marketing, Sales, and Product teams, develop customer advocacy and loyalty programmes
Seniority
Senior, hands-on IC with mentorship responsibilities
