Senior Performance Marketing Manager - Paid Social
Core
Lead paid social efforts across Mexico and Canada to drive customer acquisition and business growth for Samsara's IoT platform serving physical operations industries.
Role type
Senior Performance Marketing Manager (Paid Social)
Builds
Customer acquisition and expansion programs for Samsara's Connected Operations platform
Domain
IoT / Industrial Technology / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, full-funnel program building, rigorous experimentation, cost-per-acquisition optimization, return on ad spend optimization, audience targeting, ad trafficking, A/B testing, bidding strategies, creative direction, data analysis, localization, B2B sales funnel understanding, MarTech stack proficiency, Google Tag Manager, server-side tracking, first-party data strategies
Preferred skills
Experience with Reddit and emerging social platforms, experience managing budgets in Mexico and Canada, experience with all company segments (Commercial, Mid-Market, Enterprise)
Technologies
Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, Salesforce, Marketo, Google Tag Manager
Responsibilities
Develop and execute data-driven customer acquisition strategy across Meta, LinkedIn, YouTube, CTV, and Reddit; Experiment with emerging platforms to uncover growth frontiers; Adapt and localize global paid social strategies for Mexico and Canada; Own end-to-end campaign strategy and execution from targeting to optimization; Use A/B testing to improve creative, targeting, and bidding; Leverage performance data to inform creative and campaign structure; Analyze and present campaign performance to leadership; Partner with Sales, Marketing Ops, and Field Marketing to build integrated campaigns; Maintain accurate budget tracking and pacing; Partner with Marketing Ops for UTM tagging and CRM integration.
Seniority
Senior, hands-on IC