Director, Enterprise Product Marketing
Core
Strategic engine for Instacart's B2B enterprise platform, creating go-to-market strategies and market presence for retailers and CPG brands.
Role type
Director, Enterprise Product Marketing
Builds
Unified go-to-market strategy, differentiated market presence, high-performing product marketing team, sales pipeline, global market entry foundation
Domain
Grocery technology / E-commerce / Retail media / AI and data solutions
Deliverable
product features
Required skills
B2B marketing strategy, team management, multi-channel campaign execution, positioning and messaging frameworks, cross-functional stakeholder influence, project management, marketing analytics
Preferred skills
Grocery/retail audience experience, startup/scale-up background, technical proficiency for product partnership
Technologies
Google Slides
Responsibilities
Develop unified go-to-market strategy for enterprise platform, build differentiated market presence through thought leadership and campaigns, lead and develop a product marketing team, drive sales pipeline growth via lead-gen campaigns, establish global market entry strategies
Seniority
Director, hands-on IC with people management
