Vice President, Revenue Marketing
Core
Develop and execute marketing strategies to attract, grow, and retain B2B SaaS customers, with direct ownership of pipeline targets and revenue outcomes.
Role type
VP of Revenue Marketing (B2B SaaS)
Builds
Demand generation engine, ABM personalization programs, revenue marketing strategies
Domain
B2B SaaS, Fintech, Accounts Receivable
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Revenue Marketing leadership, Demand Generation, Pipeline ownership, Data-driven decision making, AI strategy implementation, Team leadership, ABM, Sales enablement
Preferred skills
Fintech/AR domain expertise, C-suite stakeholder management, Cross-functional execution
Technologies
AI-powered tools, Intelligent agents
Responsibilities
Build overall program strategy for business growth, Monitor and optimize campaign performance, Lead the Sales Development team, Develop and implement ABM strategies, Partner with product marketing on GTM materials, Analyze team outcomes against lead/pipeline/bookings goals
Seniority
Executive (VP level)