Senior Go To Market Manager
Core
Lead the development, commercialisation, and go-to-market delivery of Tesco Media's seasonal, customer, category, and strategic media opportunities.
Role type
Senior Go-To-Market Manager (Media Strategy)
Builds
High-impact media propositions and strategies for Tesco Media's commercial partners
Domain
Retail Media / Customer Data Science
Deliverable
product features
Required skills
Media strategy, channel mix optimization, stakeholder management, team leadership, commercial planning, data-driven insight translation, sales collaboration, project leadership, executive influence
Preferred skills
Thought leadership in media, expertise in onsite/offsite/retail media channels, ability to articulate strategic trade-offs
Responsibilities
Lead media strategy across the full funnel, optimise channel mix to balance brand building and performance, act as a centre of excellence for media, embed media within category and commercial planning, partner with sales to unlock growth, provide light-touch project leadership, influence senior stakeholders
Seniority
Senior, hands-on IC