Product Marketing Manager - Mobile
Core
Define value proposition and positioning for Klaviyo's SMS and Mobile product suite, leading global product launches and go-to-market strategies to drive adoption and revenue growth.
Role type
Senior Product Marketing Manager (Mobile Messaging)
Builds
SMS and Mobile Messaging features within Klaviyo's marketing automation platform
Domain
B2B SaaS / E-commerce / Mobile Marketing
Deliverable
product features
Required skills
B2B SaaS product marketing, strategic positioning, go-to-market strategy, competitive intelligence, roadmap influence, sales enablement, ROI modeling
Preferred skills
Marketing tech experience, e-commerce domain knowledge, new product introduction frameworks
Technologies
Klaviyo platform, SMS/MMS/Push notification channels
Responsibilities
Define value proposition and messaging hierarchy; Drive end-to-end go-to-market strategies; Track global mobile trends and competitive dynamics; Partner with Product Management to synthesize feedback and influence roadmap; Develop targeted campaigns and ROI models; Build GTM assets and enablement trainings for sales teams
Seniority
Mid-level, hands-on IC