Head of Lifecycle & Brand Marketing
Core
Lead lifecycle marketing strategy and brand management to drive customer acquisition, retention, and responsible credit access for millions of Americans.
Role type
Senior Head of Lifecycle & Brand Marketing
Builds
Customer lifecycle campaigns, brand identity, and go-to-market strategies for a digital finance platform.
Domain
FinTech / Consumer Finance
Required skills
Omni-channel marketing strategy, CRM platform management (Braze), team leadership (4+ reports), brand strategy and creative direction, data-driven cohort analysis, regulated industry compliance, cross-functional collaboration
Preferred skills
FinTech experience, AI adoption in marketing, design tool proficiency (Figma, Monday, Jira), performance-based bonus and equity eligibility
Technologies
Braze, Figma, Monday, Jira
Responsibilities
Develop communication strategies to increase customer conversion at loan originations and repayment; drive overall communications roadmap across Email, SMS, and Website; partner with Data to identify customer drop-off points and behaviors; lead operations and transactions communications; own lifecycle KPIs and escalate to Senior Leadership; define and own brand standards, voice, and tone; represent brand in executive forums to shape go-to-market strategy; lead, mentor, and scale a team of Lifecycle Marketers, Design, and MarTech.
Seniority
Senior, hands-on IC with team leadership