Product Manager II - MarTech
Core
Design and execute the strategy for MarTech tools, new member offers, and referral programs to enable marketing campaigns and improve user acquisition spend performance.
Role type
Product Manager (MarTech & User Acquisition)
Builds
Marketing execution tools, new member offers, referral programs
Domain
Daily Fantasy Sports, Sports Betting, User Acquisition
Deliverable
product features
Required skills
Product strategy, end-to-end product lifecycle management, technical requirements definition, data-driven decision making, product discovery, strategic critical thinking
Preferred skills
Experience with AppsFlyer, BigQuery, Rudderstack, Braze, web and mobile app development
Technologies
AppsFlyer, BigQuery, Rudderstack, Braze
Responsibilities
Identify opportunities to innovate marketing tools, set strategy for Martech and referral programs, execute product vision and roadmap, define technical requirements and launch strategy, partner with Paid Marketing to drive efficient acquisition spend
Seniority
Mid-level, hands-on IC
