Growth Marketing Manager - TV
Core
Execute TV acquisition strategy across Linear and Streaming TV, owning media buying, optimization, and analysis to drive user acquisition and efficiency.
Role type
Growth Marketing Manager (TV Media Buying)
Builds
User acquisition campaigns and media buying programs for a fintech consumer app
Domain
Fintech / Digital Media Buying
Required skills
TV media buying, Linear TV, Streaming TV/CTV, media buying optimization, budget forecasting, campaign analysis, agency management, attribution modeling, creative testing, Excel
Preferred skills
Looker, Haus, media mix modeling, incrementality testing
Responsibilities
Own day-to-day media buying, pacing, and post-buy analysis across Linear and Streaming TV; Identify high-potential pockets and scale winning tactics; Manage weekly pacing and forecasting; Analyze campaign performance data to surface insights; Execute structured testing roadmap for TV; Partner with Creative team to test and iterate on TV creative; Manage agency and vendor partners; Collaborate with Data, Product, and Engineering to improve attribution; Contribute to regular reporting on TV channel performance; Identify opportunities to streamline workflows and build scalable processes; Track industry trends and share learnings; Uphold brand safety, regulatory compliance, and privacy standards.
Seniority
Mid-Senior, hands-on IC
