Manager/Senior Manager - Product Marketing
Core
Define product positioning, GTM strategy, and create marketing materials to drive adoption for Zenoti's cloud-based software for the beauty and wellness industry.
Role type
Senior Product Marketing Manager (Team Lead)
Builds
Product messaging, sales enablement collateral, and go-to-market strategies for a SaaS platform serving 30,000+ global clients.
Domain
B2B SaaS / Beauty & Wellness Technology
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, competitive intelligence, content creation, data-driven impact measurement, team leadership, cross-functional collaboration
Preferred skills
Experience in the wellness and beauty industry, MBA
Technologies
None explicitly listed
Responsibilities
Define product hierarchy and messaging; manage GTM strategy for new product launches; generate marketing materials (brochures, decks, videos); support demand generation; mentor and manage a team of PMMs
Seniority
Senior, hands-on IC with team management