Product Marketer
Core
Define positioning, messaging, and narrative for an AI operating system serving CPG brands to drive pipeline and win rates.
Role type
Founding Product Marketer (B2B SaaS)
Builds
GTM strategy, product launches, battlecards, and customer proof for an AI platform
Domain
CPG / Commerce Software / B2B Technology
Deliverable
product features
Required skills
Product marketing strategy, positioning and messaging, product-market fit analysis, launch orchestration, GTM enablement, customer insight synthesis, financial and quantitative fluency
Preferred skills
Experience in CPG or commerce software, experience in B2B technology, strong writing and narrative instincts
Technologies
HubSpot, Gong, Zapier
Responsibilities
Own positioning, messaging, and narrative as the product evolves; Define ICP, buyer personas, and jobs to be done; Execute end-to-end product launches; Build customer-insight engine using automations; Create GTM enablement assets like battlecards; Develop case studies and customer proof; Connect product roadmap to marketing calendar
Seniority
Founding, hands-on IC
