Senior Analyst, Activation
Core
Senior Analyst supporting client relationships and overseeing campaign execution for retail and digital media projects, with a focus on Amazon Advertising and programmatic DSPs.
Role type
Senior IC media activation analyst
Builds
Full-funnel media programs and campaign optimizations for retail media clients
Domain
Digital advertising, Retail Media Networks, Programmatic DSP
Required skills
Digital media optimization, Amazon DSP/Sponsored Ads expertise, Client services, Data analysis, Campaign execution, Strategic reporting
Preferred skills
Google Ads, Meta Ads, Programmatic DSPs, SQL, Amazon Marketing Cloud (AMC)
Technologies
Amazon DSP, Amazon Sponsored Products, Amazon Sponsored Brands, Amazon Sponsored Display, Prime Video, Freevee, FireTV, Google Ads, Meta Ads, Amazon Marketing Cloud (AMC)
Responsibilities
Refine expertise in leveraging digital media channels (Amazon DSP, social, search, video, programmatic DSPs); Support clients and vendors by tracking and solving media performance issues; Partner with clients to understand business goals and e-commerce objectives; Design and execute full-funnel media programs; Execute and monitor campaign setup, pacing, and optimization; Contribute to client insights and strategy reports using data from Amazon Marketing Cloud
Seniority
Senior, hands-on IC
