Email Campaign Specialist
Core
Execute and optimize email campaigns to drive product review submissions and community engagement for registered users.
Role type
Email Campaign Specialist
Builds
Email marketing campaigns targeting registered users
Domain
B2B SaaS / User Generated Content (UGC)
Deliverable
product features
Required skills
Email marketing, Marketing automation platforms, Data analysis, A/B testing, Content strategy, HTML/CSS/Liquid, CRM systems
Preferred skills
Buyer journey mapping, Persona-based campaign development, B2B SaaS experience
Technologies
Ortto, Marketo, Salesforce
Responsibilities
Execute email campaigns to encourage product reviews, analyze campaign results and synthesize learnings, collaborate with UGC and Customer Success teams, segment lists and personalize messaging, monitor metrics (open, click-through, conversion rates), conduct A/B testing, ensure compliance with CAN-SPAM and GDPR
Seniority
Mid-level, hands-on IC
