Bilingual Digital Marketing Manager(Mandarin, English)
Core
Own Chowbus's digital presence end-to-end, driving organic search, website management, analytics, and paid search to convert restaurant owners into demos.
Role type
Senior Digital Marketing Manager (B2B SaaS)
Builds
Restaurant technology SaaS platform (POS, AI, digital tools)
Domain
Restaurant technology / B2B SaaS
Deliverable
product features
Required skills
SEO strategy & execution, CMS management, Google Analytics (GA4) & dashboarding, Paid Search (Google Ads) management, A/B testing, data-driven decision making
Preferred skills
Restaurant tech/POS/fintech domain knowledge, startup/scale-up experience, CRM/Marketing automation familiarity, basic HTML/CSS
Technologies
Google Search Console, SEMrush, Ahrefs, WordPress, Webflow, GA4, Tableau, Looker, Google Ads, HubSpot, Salesforce
Responsibilities
Own SEO roadmap including keyword strategy, technical audits, and content optimization; Manage CMS for page builds, edits, and conversion optimization; Build and maintain marketing dashboards to track funnel performance; Plan and optimize Google Ads campaigns for qualified demo requests
Seniority
Senior, hands-on IC