Account Lead, Paid Social
Core
Strategic paid media leader managing complex, full-funnel paid social programs end-to-end for enterprise-level accounts.
Role type
Senior Account Lead, Paid Social
Builds
Paid social strategies and roadmaps for ambitious brands across Meta, TikTok, and Snapchat
Domain
Digital Marketing / Paid Social Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, team leadership, performance analytics, budget management, process optimization, client advisory, platform expertise (Meta/TikTok/Snapchat), strategic planning
Preferred skills
Brand Lift Studies, mid-funnel traffic optimization, mentorship, cross-functional collaboration
Technologies
Meta Ads Manager, TikTok Ads, Snapchat ads, Asana
Responsibilities
Lead channel-specific paid social strategy for complex accounts; serve as day-to-day strategist for largest accounts; own paid social component of client roadmaps; maintain accountability for budget management and profitability; establish and evolve paid social processes; deliver cohesive strategies and approve content; act as primary escalation point for performance challenges; build and lead high-performing teams
Seniority
Senior, hands-on IC with mentorship responsibilities