Lifecycle Marketing Lead
Core
Drive new user conversion and early engagement to increase LTV and retention across the customer lifecycle for active traders.
Role type
Senior Lifecycle Marketing Manager
Builds
Lifecycle programs including email, push notifications, in-app messaging, and direct mail for active traders
Domain
Fintech / Retail Investing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, Braze, HTML/CSS/Liquid templating, SQL, JSON, webhook integration, A/B testing, attribution modeling, funnel optimization, marketing analytics
Preferred skills
Fintech experience, Mixpanel, Looker
Technologies
Braze, Mixpanel, Looker, SQL, JSON
Responsibilities
Lead lifecycle strategy for active traders; Own strategy and messaging for active trader communications; Build and maintain Braze canvasses, emails, push notifications, and in-app integrations; Collaborate with product, brand, and data to improve conversion rates; Analyze performance using analytics tools to identify optimization opportunities; Drive experimentation and A/B testing to refine messages and improve LTV
Seniority
Senior, hands-on IC