Paid Social Specialist
Core
Build, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest, Snapchat, Reddit) to drive new customer acquisition and revenue growth while maintaining efficiency.
Role type
Paid Social Specialist (IC)
Builds
Paid Social campaigns and creative tests for client accounts
Domain
Digital Marketing / Paid Social
Deliverable
product features
Required skills
Paid Social execution, Meta Ads Manager, campaign pacing, A/B testing, data analysis, GA4, Excel/Sheets
Preferred skills
TikTok Ads, Pinterest Performance+, Snapchat, Reddit, LinkedIn Ads
Technologies
Meta Ads Manager, TikTok Ads Manager, Pinterest Performance+, GA4, Bliss Point
Responsibilities
Execute daily campaign operations and weekly reporting; manage creative rotation and audience strategy; monitor data quality (pixel/CAPI/UTMs); run controlled pilots and document learnings; escalate deviations and optimize for CAC/ROAS.
Seniority
Mid-level, hands-on IC