ABM Manager, Global Public Sector

## Responsibilities ### ABM Strategy & Execution - Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group - Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines - Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees - Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, direct mail - Partner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays. - Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards ### Campaign Management - Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement - Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines - Draft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers, positioning Elastic as a trusted partner in digital transformation and modernization - Develop paid media strategy for assigned PubSec accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and government-focused digital channels - Collaborate with creative, content, and external agencies — including PubSec-specialist firms — to deliver high-quality ABM assets and engagement experiences - Localize and adapt global plays to meet agency-specific, vertical, or account needs (e.g., Federal vs. SLED) while maintaining message consistency - Own campaign budgets, timelines, and execution ### Measurement & Optimization - Define and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment within longer PubSec sales cycles - Build dashboards and provide regular performance reporting to team members and PubSec sales leadership - Use insights to continuously refine ABM programs for greater efficiency and scalability across the PubSec landscape - Support the evolution of PubSec ABM playbooks, strategy, and execution tactics ### Event Execution & Logistics - Work closely with external agencies, design and video teams to ensure timely delivery of materials for PubSec ABM campaigns - Work with Industry & Content Marketing to ensure distribution of relevant materials — case studies featuring government or education customers, compliance datasheets, agency-specific collateral — to local sales teams - Work with the Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings at government-specific venues - Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation - Bring creative ideas to drive engagement and innovation within the unique constraints and opportunities of the PubSec market ## Requirements - 5–6 years of proven experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role - Proven experience crafting and delivering successful ABM programs within Public Sector ## Nice to Have ## Benefits