Director, Data Strategy & Analytics, Retail
Core
Lead data strategy and analytics for a portfolio of Retail marketing clients, driving media program optimization and establishing measurement roadmaps.
Role type
Director, Data Strategy & Analytics (Retail)
Builds
Actionable measurement strategies, client-specific analytics solutions, and internal technology platform features (Kip) for engineering teams.
Domain
Retail Media Networks, Paid Digital Media, Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Retail measurement strategy, advanced analytics and modeling (forecasting, MMM, LTV), media incrementality experimentation, data infrastructure (ETL, querying), adtech (CDP, online-to-offline), client relationship management, team leadership (5-10+ staff), strategic communication
Preferred skills
Amazon Marketing Cloud experience, AI/ML application for efficiency
Technologies
Google Marketing Platform, Meta, LinkedIn, Amazon Advertising, Walmart Connect, Target Roundel, Amazon Marketing Cloud, LiveRamp, ETL tools
Responsibilities
Manage senior client stakeholders and act as escalation point for data matters; Partner with stakeholders to develop Retail-focused measurement strategies; Innovate client-specific measurement programs; Translate complex analytics into clear insights for executives; Guide the evolution of the internal technology platform (Kip); Mentor staff and shape department culture; Leverage expertise to drive new business growth in pitches and RFPs
Seniority
Director, hands-on IC with team leadership