Senior Field Marketing Manager
Core
Lead demand generation initiatives and execute GTM programs for the Benelux & Nordics region to drive business growth and market share.
Role type
Senior Field Marketing Manager (B2B Demand Generation)
Builds
Scalable GTM programs, executive events, regional campaigns, and partner-led initiatives for enterprise software clients.
Domain
Enterprise Software / Low-Code Automation / Financial Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, Account Based Marketing (ABM), campaign execution across channels, data-driven analytics, stakeholder alignment, budget management, industry trend analysis
Preferred skills
Experience in Financial Services, hands-on execution capability, cross-functional leadership
Technologies
Marketing analytics tools and platforms
Responsibilities
Develop and execute comprehensive demand generation programs for key industries and priority accounts; Create and implement account-specific marketing plans; Lead campaign execution including events, content, email, and growth account marketing; Partner with Sales leadership to align initiatives and accelerate pipeline; Utilize data insights to track performance and optimize ROI; Identify and prioritize key buying personas and target accounts; Collaborate with cross-functional teams to integrate marketing efforts.
Seniority
Senior, hands-on IC
