CareerPlan

TV, Video, Audio & Display Senior Strategist

New York City, USRemoteFull-time$120k–$140k2026-10-27 → 2026-11-11
Remote

Core

Lead full-funnel TV, video, audio, and display strategy and day-to-day performance to unlock growth, new customers, revenue, and LTV while maintaining efficiency.

Role type

Senior Strategist (TV, Video, Audio & Display)

Builds

Integrated media plans connecting TVAD with Search, Social, Commerce, and Creative to drive business impact.

Domain

Digital Media & Marketing

Required skills

Full-funnel media strategy, DSP/ad platform management, Incrementality/lift testing, Forecasting, Executive storytelling, Financial stewardship, Data analysis (SQL familiarity preferred), Partner management

Preferred skills

MBA, YouTube experience, Platform/verification certifications, Advanced SQL

Technologies

DSPs, Ad platforms, Ad servers, Bliss Point, YouTube

Responsibilities

Translate executive goals into growth-focused TVAD plans; Lead senior-stakeholder communications; Connect TVAD across channels to propose integrated plans; Orchestrate optimization at scale using Bliss Point insights; Design valid high-impact tests (geo/lift, A/B, time-series); Own business outcomes and financial metrics; Remove recurring waste in media buying.

Seniority

Senior, hands-on IC with mentorship responsibilities