TV, Video, Audio & Display Senior Strategist
Core
Lead full-funnel TV, video, audio, and display strategy and day-to-day performance to unlock growth, new customers, revenue, and LTV while maintaining efficiency.
Role type
Senior Strategist (TV, Video, Audio & Display)
Builds
Integrated media plans connecting TVAD with Search, Social, Commerce, and Creative to drive business impact.
Domain
Digital Media & Marketing
Required skills
Full-funnel media strategy, DSP/ad platform management, Incrementality/lift testing, Forecasting, Executive storytelling, Financial stewardship, Data analysis (SQL familiarity preferred), Partner management
Preferred skills
MBA, YouTube experience, Platform/verification certifications, Advanced SQL
Technologies
DSPs, Ad platforms, Ad servers, Bliss Point, YouTube
Responsibilities
Translate executive goals into growth-focused TVAD plans; Lead senior-stakeholder communications; Connect TVAD across channels to propose integrated plans; Orchestrate optimization at scale using Bliss Point insights; Design valid high-impact tests (geo/lift, A/B, time-series); Own business outcomes and financial metrics; Remove recurring waste in media buying.
Seniority
Senior, hands-on IC with mentorship responsibilities