Consumer Brand Marketing Lead, Link
Core
Lead integrated marketing strategy to drive consumer acquisition and brand preference for Stripe's Link product.
Role type
Senior consumer brand marketing lead (fintech)
Builds
Full-funnel consumer campaigns, paid media, brand activations, and strategic partnerships
Domain
Fintech / Consumer Payments
Deliverable
product features
Required skills
Integrated campaign leadership, media agency management, cross-functional collaboration, strategic storytelling, multi-channel media expertise, measurement & optimization, consumer product scaling
Preferred skills
Experience in zero-to-one environments, building processes from ambiguity
Technologies
CTV, OOH, Audio, Social media
Responsibilities
Define marketing objectives and strategies for Link brand campaigns; Present campaign strategy and ROI results to senior stakeholders; Lead execution of consumer acquisition strategy across outbound touchpoints; Partner with PMM to align brand campaigns with lifecycle efforts; Directly manage media agency relationships and budget allocation; Set KPIs for awareness and acquisition and optimize channel mix
Seniority
Senior, hands-on IC with strategic oversight
