Vice President, Digital Strategy & Growth
Core
Define and lead enterprise-wide digital growth strategy across owned, earned, and paid channels to drive long-term business growth, customer acquisition, retention, and brand relevance.
Role type
Senior Vice President, Digital Strategy & Growth
Builds
Unified digital vision, omnichannel customer experience, digital capability roadmap, and executive-level performance frameworks
Domain
Beauty, Retail, Consumer Products
Deliverable
product features
Required skills
Enterprise digital strategy, omnichannel customer experience, digital transformation leadership, commercial and financial acumen, executive stakeholder influence, cross-functional alignment, strategic planning, team leadership and mentorship
Preferred skills
MBA or advanced degree
Technologies
Customer data platforms, personalization engines, emerging commerce technologies, AI tools
Responsibilities
Define long-term digital strategy aligned with company growth objectives; Develop cohesive vision for customer discovery, engagement, and purchase across all digital touchpoints; Identify and evaluate emerging digital commerce opportunities and technologies; Establish enterprise-wide digital growth priorities and investment frameworks; Lead evolution of omnichannel customer experience strategy; Partner with Technology leadership to define digital capability roadmap; Champion customer-centric decision making using insights and data; Serve as executive sponsor for digital transformation initiatives; Partner with Brand Marketing and Creative leadership; Develop executive-level reporting and performance frameworks; Build cross-functional partnerships across Commercial, Brand, Retail, Wholesale, Technology, Finance, and Operations; Lead, mentor, and develop a high-performing digital leadership team; Represent the voice of digital within the executive leadership team; Stay ahead of industry trends in digital commerce, AI, and emerging consumer behaviors
Seniority
Senior, hands-on IC with executive leadership scope
