Senior Creative Strategist (all genders)
Core
Senior Creative Strategist leading performance marketing creative strategy for HelloFresh DACH, translating data into creative decisions and managing the creative voice against global teams.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
Performance-optimized creative assets, brand-led ToF assets, and creator/partnership assets for the DACH region.
Domain
Food delivery / Performance Marketing / Paid Social
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work -> product features (creative assets)
Required skills
Performance Creative Strategy, Paid Social expertise (Meta, TikTok, YouTube), Data analysis (Hook Rate, CPM, CTR, CAC, Conversion Rate), Creative Testing & Iteration, GTM & Product Launch planning, Agency & Stakeholder management, AI tool fluency, Budget alignment with Media Strategy
Preferred skills
Native German speaker, Experience in Creative Governance frameworks, Cross-functional collaboration with Brand/Product teams
Technologies
Meta, TikTok, YouTube, AI tools for ideation and workflow
Responsibilities
Translate positioning pillars into performance-native creative angles and funnel execution; Manage DACH creative testing hierarchy and iteration approach; Analyze performance data to prioritize creatives per sprint; Collaborate with Creator/Affiliate/Offline channel managers for asset implementation; Align Creative Direction with Media Budget Blueprints; Challenge global creative outputs with data and cultural context.
Seniority
Senior, hands-on IC
