[쿠팡페이] 그로스 마케팅 담당자 (로켓페이)
Core
Designing and executing growth strategies to acquire, activate, and convert app users for CoupangPay's fintech services.
Role type
Senior Growth Marketing Manager (Fintech/Payment)
Builds
CoupangPay mobile app and payment services for consumers and merchants
Domain
Fintech, Digital Payments, E-commerce
Required skills
App marketing, Growth strategy, CRM management, Performance marketing, User funnel analysis, Data-driven decision making, Stakeholder collaboration, Rapid experimentation
Preferred skills
Fintech/Payment experience, Financial knowledge, SQL, Python, GA, Tableau, Amplitude, BigQuery, Braze, Retention campaign design, Loyalty program structure, A/B testing, Growth framework
Technologies
SQL, Python, GA, Tableau, Amplitude, BigQuery, Braze
Responsibilities
Optimize user funnel through growth strategy planning and execution; Operate and optimize app growth channels (performance ads, ASO); Manage CRM/Push/In-app retention campaigns based on customer segments; Design and operate benefit/reward/point policies and viral/referral loops; Execute partner-based promotions; Design A/B tests and analyze results; Plan and execute new service launches and campaigns.
Seniority
Senior, hands-on IC