Retention Marketing Specialist
Core
Build and optimize email and SMS retention programs to drive customer loyalty and repeat purchases for an e-commerce fashion brand.
Role type
Mid-level marketing specialist (email/SMS lifecycle)
Builds
Email and SMS campaigns, lifecycle flows (welcome, abandon, post-purchase, replenishment, winback, VIP, churn-risk)
Domain
E-commerce / Fashion retail
Deliverable
product features
Required skills
Email/SMS campaign execution, lifecycle marketing strategy, segmentation and personalization, HTML coding, ESP platform proficiency, data analysis for segmentation, QA and deliverability management
Preferred skills
Experience in online retail/e-commerce, test-and-learn mentality, curiosity about customer behavior, trend awareness in lifecycle marketing
Technologies
Klaviyo, Attentive, Emarsys, HTML
Responsibilities
Build, test, and deploy email and SMS campaigns; Partner with manager to test segmentation strategies; Build and optimize lifecycle flows; Support list hygiene, deliverability, and compliance; Analyze reporting to inform strategy
Seniority
Mid-level, hands-on IC