Retention Marketing Manager
Core
Manage retention marketing strategies to deepen customer engagement and grow lifetime value across the full lifecycle via email, SMS, and data-driven personalization.
Role type
Manager of Retention Marketing (E-commerce)
Builds
Personalized customer journeys, lifecycle campaigns, and retention strategies for an ethical fashion brand.
Domain
E-commerce / Fashion / Retail
Deliverable
product features
Required skills
Lifecycle marketing strategy, Email/SMS campaign execution, Customer segmentation, A/B testing, Data analysis, Cross-functional collaboration, KPI reporting, Testing roadmap management
Preferred skills
Experience with Klaviyo, Braze, or SailThru, Understanding of RFM (Recency, Frequency, Monetary) modeling, Product drop integration
Technologies
Klaviyo, Braze, SailThru
Responsibilities
Execute email and SMS campaigns with segmentation and A/B testing; Monitor campaign performance and report on KPIs; Analyze customer segments to improve targeting and journey design; Own lifecycle architecture across welcome, replenishment, winback, and VIP segments; Develop cohort strategies based on behavior and value; Partner with Merchandising to align product drops with retention moments; Collaborate with Engineering and Analytics for tracking accuracy; Identify opportunities to re-engage lapsed or retain high-value customers.
Seniority
Manager, hands-on IC with team oversight