Retention Marketing Manager
Core
Own segmentation and lifecycle strategy to deepen engagement and grow customer lifetime value across the full customer journey.
Role type
Manager of Retention Marketing (E-commerce)
Builds
Personalized email and SMS campaigns, lifecycle architecture, and customer cohort strategies.
Domain
E-commerce, Retail, Sustainable Fashion
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Email and SMS campaign execution, list segmentation, A/B testing, lifecycle strategy, cohort analysis, performance reporting, cross-functional partnership
Preferred skills
Experience with Klaviyo, Braze, or SailThru, test-and-learn mindset, re-engagement strategies
Technologies
Klaviyo, Braze, SailThru
Responsibilities
Execute campaigns across email and SMS including list segmentation, A/B testing, calendar management, and deployment; Monitor campaign performance and report on key KPIs such as open rates, click-through, conversion, repeat purchase, and retention; Analyze customer segments and identify opportunities to improve targeting, personalization and journey design; Grow to own lifecycle architecture across the full customer journey: welcome, first purchase, second purchase, post-purchase, replenishment, winback, VIP, and churn-risk segments; Develop customer cohort strategies by recency, frequency, monetary value, product affinity, discount sensitivity, and category behavior; Partner with Merchandising to turn product drops, seasonal stories, and key category pushes into compelling retention moments; Support and refine a structured testing roadmap to improve channel optimization and learnings; Collaborate with Engineering and Analytics partners to ensure accurate tracking and reporting; Assist in identifying opportunities to re-engage lapsed customers or retain high-value customers
Seniority
Manager, hands-on IC with team oversight