Director of Paid Social | Bankrate
Core
Own and scale Bankrate's paid social acquisition engine (Meta, TikTok) to drive profitable growth in personal finance.
Role type
Director-level individual contributor (performance marketing)
Builds
Paid social campaigns, creative assets, and measurement frameworks for Meta and TikTok
Domain
Personal Finance / Performance Marketing
Required skills
Meta/TikTok direct response, signal passback, incrementality testing, creative strategy, executive communication, AI tooling
Preferred skills
Channel building from scratch, attribution framework design, UGC/creator content expertise
Technologies
Meta, TikTok, BI tools, AI tools
Responsibilities
Scale Meta and TikTok channels profitably, optimize conversion signals, develop channel playbooks, lead creative testing agendas, run structured experiments, own channel P&L, partner with BI on incrementality tests, direct cross-functional teams
Seniority
Director, hands-on IC