B2B - Director, Growth Marketing
Core
Lead B2B go-to-market strategy and demand generation for CookUnity Business, driving pipeline and revenue for Healthcare and Corporate clients.
Role type
Director, B2B Growth Marketing
Builds
B2B go-to-market programs, demand generation campaigns, and sales enablement materials for the CookUnity Business unit.
Domain
Food technology / B2B SaaS / Healthcare and Corporate services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B go-to-market strategy, demand generation, ICP development, sales partnership, multi-channel marketing, team leadership, budget management, analytics, funnel optimization
Preferred skills
Healthcare or enterprise services experience, startup/high-growth experience, generative AI application
Technologies
Salesforce, CRM, paid media platforms, SEO tools, marketing automation platforms
Responsibilities
Own end-to-end B2B go-to-market strategy and budget; Partner with Sales to define ICPs and messaging; Build full-funnel demand generation roadmap; Establish operating cadence with Sales for pipeline reviews; Lead content, paid media, and campaign execution; Develop and scale the B2B marketing team.
Seniority
Director, strategic leadership with hands-on execution
