Sr. Marketing Automation Specialist
Core
Sr. Marketing Operations Specialist supporting and optimizing the marketing technology stack, executing campaigns, and ensuring operational alignment across the marketing function.
Role type
Senior IC marketing operations specialist
Builds
Marketing campaigns, automation workflows, and data pipelines for business travel and spend management
Domain
B2B SaaS / Travel Tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing automation, Salesforce, Customer.io, Liquid code, data analytics, digital marketing operations, Excel/Google Sheets, process improvement, project management
Preferred skills
B2B SaaS experience, blended sales-led/PLG models, event operations, sales engagement platforms, workflow automation tools (Tray.io, Zapier), AI/LLM tools
Technologies
Customer.io, Salesforce, Clay, Cargo, Tray.io, Liquid, HTML
Responsibilities
Set up, test, and deploy marketing campaigns (email, webinars, events) using Customer.io; maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; administer and optimize the core marketing technology stack; support marketing performance reporting and dashboard management; document and streamline processes for campaign operations and lead management; build and optimize automation workflows in Tray.io for lead routing and data syncs
Seniority
Senior, hands-on IC
