Marketing Operations Lead (India)
Core
Own and scale the marketing operations function, managing the martech ecosystem, optimizing lead management, and enabling demand generation and revenue growth.
Role type
Senior Marketing Operations Lead
Builds
Scalable marketing automation workflows, CRM health, and reporting dashboards
Domain
B2B SaaS / Marketing Technology
Required skills
HubSpot (Marketing/Operations Hub), Zoho CRM, Zapier, lifecycle marketing, lead management, CRM architecture, funnel analytics, BI tools, API/webhook integrations
Preferred skills
SQL, Google Tag Manager, GA4, Looker Studio/Tableau/Power BI, AI-powered workflows, data privacy regulations (GDPR)
Technologies
HubSpot, Zoho CRM, Zapier, Domo, Google Tag Manager, GA4, Looker Studio, Tableau, Power BI
Responsibilities
Manage and optimize the core martech stack; Design and manage automation workflows and lead routing; Ensure CRM data accuracy and governance; Support campaign setup and QA; Build and maintain performance dashboards; Manage integrations between platforms; Identify bottlenecks for process improvement
Seniority
Senior, hands-on IC