Marketing Operations Specialist
Core
Scale marketing operations function by maintaining the martech ecosystem, optimizing lead management, and enabling demand generation and revenue growth.
Role type
Senior Marketing Operations Specialist (B2B SaaS)
Builds
Scalable marketing automation workflows, CRM health, and reporting dashboards for funnel performance.
Domain
B2B SaaS / Freight Technology
Required skills
HubSpot (Marketing/Operations Hub), Zoho CRM, Zapier, lifecycle marketing, lead management, CRM architecture, funnel analytics, BI tools, data governance, API/webhook integrations
Preferred skills
SQL, Google Tag Manager, GA4, Looker Studio/Tableau/Power BI, AI-powered workflows, data privacy regulations (GDPR)
Technologies
HubSpot, Zoho CRM, Zapier, Domo, Google Tag Manager, GA4, Looker Studio, Tableau, Power BI
Responsibilities
Maintain and optimize the core martech stack; design and manage automation workflows and lead routing; ensure CRM data accuracy and health; support campaign setup and QA; build reporting dashboards for funnel visibility; manage integrations between platforms; identify process bottlenecks for automation.
Seniority
Senior, hands-on IC