Senior Field Marketing Manager - Consumer & Life Sciences Industries
Core
Senior Field Marketing Manager driving demand generation and pipeline acceleration for the Consumer & Life Sciences industries.
Role type
Senior Field Marketing Manager (B2B Demand Generation)
Builds
Industry-specific demand generation plans, strategic marketing campaigns, ABM programs, and event strategies.
Domain
B2B SaaS, Process Mining, Consumer Packaged Goods, Retail, Healthcare, Life Sciences
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, field marketing execution, account-based marketing (ABM), event strategy & execution, marketing automation, Salesforce.com proficiency, cross-functional collaboration, data-driven reporting & ROI analysis, strategic planning, stakeholder management
Preferred skills
Experience in Consumer or Life Sciences industries, influencer network management, industry association partnerships
Technologies
Salesforce.com, Marketing Automation platforms, LinkedIn, Email marketing tools
Responsibilities
Build yearly industry demand generation plans; design and execute strategic marketing campaigns; evaluate and manage industry events and roundtables; create ABM and pipeline acceleration programs; scale demand creation with partners; collaborate on global campaign adaptation; enable sales and partner teams; lead demand generation reporting; manage marketing budget and assess campaign effectiveness.
Seniority
Senior, hands-on IC with strategic leadership
