Director of Growth Acquisition
Core
Director of Growth Acquisition responsible for building and optimizing paid search and social acquisition strategies, turning growth ideas into working tools and experiments.
Role type
Senior hands-on growth operator (acquisition)
Builds
Acquisition strategies, landing experiences, internal tools, and automated workflows for paid search and social channels
Domain
Real estate technology / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search strategy, Paid social strategy, CAC optimization, ROAS optimization, Funnel analysis, Data-driven decision making, AI prototyping, Workflow automation, Landing page optimization, Experimentation design
Preferred skills
Building internal tools, Using AI for creation beyond copywriting, Operating outside traditional expertise
Technologies
Google Ads, Meta Ads, AI tools
Responsibilities
Identify and execute growth experiments across paid channels, Build and optimize landing experiences and creative assets, Analyze performance data to diagnose funnel issues, Automate manual processes to improve team efficiency, Prototype new growth ideas using emerging technologies, Partner with Product and Engineering to build solutions
Seniority
Senior, hands-on IC