Manager, Influencer Marketing
Core
Lead influencer and content strategy across North America for HelloFresh Group brands, driving customer acquisition and scaling learnings across the portfolio.
Role type
Manager, Influencer Marketing
Builds
Influencer-led content and growth partnerships for HelloFresh, Factor, Green Chef, and EveryPlate
Domain
eCommerce, Subscription, Food & Beverage
Required skills
Influencer marketing strategy, Agency management, Performance marketing, Data analysis, Negotiation, Budget management, Cross-functional collaboration, Strategic planning, KPI tracking, Relationship management
Preferred skills
Meta/TikTok/YouTube/Snapchat/Pinterest/Twitch expertise, Partnership Ads (whitelisting/dark-posting), eCommerce/subscription background, Food & beverage vertical experience, Advanced Excel
Technologies
Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch, Microsoft Excel
Responsibilities
Set strategic direction for influencer channels, manage complex partnerships with influencers and agencies, analyze campaign performance using KPIs, develop portfolio growth acquisition strategies, architect processes and budget stewardship, negotiate deals and manage contracts, partner with Data Science for attribution, identify growth opportunities, lead testing initiatives, collaborate on content creation.
Seniority
Manager, hands-on IC