Senior Data Scientist, CRM & Personalization
Core
Develop and implement data-driven CRM marketing strategies focusing on segmentation, targeting, and personalization for Seller and Owner verticals to optimize customer engagement and revenue.
Role type
Senior Data Scientist (CRM & Personalization)
Builds
Personalized communication strategies, segmentation models, and analytical frameworks for CRM campaigns.
Domain
Real Estate / Marketing Analytics
Deliverable
product features
Required skills
Statistical modeling, machine learning (regression, classification, clustering), SQL, Python, R, data visualization (Tableau/Power BI), CRM platform expertise (Cordial, Braze), segmentation and targeting.
Preferred skills
Real estate industry experience, knowledge of new homebuyer journey.
Responsibilities
Map and analyze customer journey for sellers/owners, build sophisticated segmentation models, design personalized communication strategies, establish KPIs for campaign effectiveness, conduct in-depth consumer data analysis, collaborate with Data Engineering and IT teams, partner with Marketing Managers.
Seniority
Senior, hands-on IC