Paid Search Specialist
Core
Plan, execute, and optimize paid search campaigns across Google Ads and Microsoft Advertising to drive performance and ROI for enterprise clients.
Role type
Paid Search Specialist
Builds
Paid search campaigns and performance reports
Domain
Digital Marketing / Paid Search
Required skills
Google Ads, Microsoft Ads, keyword research, bid management, Google Analytics 4, Excel/Google Sheets, A/B testing, conversion tracking
Preferred skills
Attribution modeling, CRM integrations, HubSpot, Salesforce, B2B SaaS marketing, Google Ads certification, Google Analytics certification
Technologies
Google Ads, Microsoft Advertising, Google Analytics 4, HubSpot, Salesforce, Excel, Google Sheets
Responsibilities
Conduct keyword research and competitor analysis, manage campaign structures and bidding strategies, monitor KPIs (CTR, CPC, ROAS), analyze search term reports, develop A/B tests for ads and landing pages, generate performance reports, troubleshoot conversion tracking
Seniority
Mid-level, hands-on IC